Latest in new-home-marketing
Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all...
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for...
In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.
After standing pat with its flagship energy program for the first 10 years, the U.S. Environmental Protection Agency revamped the thresholds for Energy Star-backed new homes twice in the last half...
The most prevalent trends in bathroom design for 2012 and 2013 are centered on better use of floor space, more storage, and amenities that rival those of an upscale resort or spa.
Although the idea of a great room has been around for many years, the design and definition have both evolved.
New-home sales expert Bob Schultz offers proven tactics for increasing high-margin sales revenue through options and upgrades.
Even the hottest-selling plans from a few years ago need updating to match the current trends in residential design. Professional Builder’s House Review team demonstrates how to...
Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.
Professional Builder’s House Review design team offers six infill housing design concepts.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money....
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
Award-winning builders share their process for making happy customers.
Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.
With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth.
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
The 40 young AEC professionals featured represent the Class of 2012 in Professional Remodeler’s “40 Under 40” competition.
By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.
Professional Remodeler and members of the PRIME Group have partnered to bring you business advice on the latest issues facing remodelers.