Latest in marketing
on December 06,2010 in Feature
While conducting research on a builder for a recent issue of Professional Builder, I did what most people do first when they want to learn more about a company, or any subject for that matter. I went...
on December 05,2010 in Feature
Successful builders obsess on sales conversion ratios, tracking key metrics, hiring the right people, and knowing where they stand in the marketplace, writes Bob Schultz in his latest column. Schultz...
on December 05,2010 in Feature
While home builders are less than upbeat about the health of the overall housing market, most are optimistic when it comes forecasting revenue and profit for 2011, according to a survey of...
on November 07,2010 in Feature
Though counterintuitive in today’s market, a new pricing study from McKinsey & Co. suggests that a modest price increase on a cost-per-square foot basis might be worth considering.
on November 07,2010 in Feature
Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate...
on November 07,2010 in Feature (Web Exclusive)
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-centric culture. How customer-centric is your...
on November 07,2010 in Feature
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture.
on November 07,2010 in Feature
Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.
on November 01,2010 in Feature
Efficiency, return on investment keys to making sustainable remodeling work for homeowners
on November 01,2010 in Feature
Even in this economy, there are builders in all markets producing good numbers. Management and sales expert Bob Schultz sheds some light on their secret to success. It includes having owner buy-in...
on November 01,2010 in Feature
While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the toughest conditions. We’ve asked two such builders —...
on October 07,2010 in Feature
Instead of price chasing the competition, Wathen-Castanos reinvents itself as a high-performance, green builder to grow during the market’s ‘darkest days.’
on October 07,2010 in Feature
For Lancaster, Pa.-based Charter Homes & Neighborhoods, customer satisfaction is more than great service and warranty — it’s about making the home-buying experience something truly special. Read...
on October 07,2010 in Feature
Now in year five of the worst housing market downturn since the Great Depression, most builders by now have faced monumental challenges to keep their doors open. In an effort to explore the key...
on October 07,2010 in Feature
Every step in the process of selling a house has its challenges, but perhaps none is more frustrating than having the appraisal on a house come in well below the sale price. Not satisfied with the...
on September 20,2010 in Feature
The whole premise of pay-for-performance advertising is that you actually know what parts of your advertising are working. Even better, you only pay for it if it delivers.
on September 20,2010 in Feature
Just a few years ago simply being a “green remodeler” was enough to capture business from environmentally friendly homeowners. Not anymore.
on September 20,2010 in Feature
on September 17,2010 in Feature
In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep their cool when things go awry.
on September 15,2010 in Feature
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.
