Latest in marketing

8 essentials to re-starting a failed communities
on February 20,2011 in Feature
If you think improved pricing is all you need to successfully restart a failed community, think again. Learn what the best professionals are doing to ensure success when entering a community that was...
on February 15,2011 in Feature (Web Exclusive)
16 tips for driving consumer traffic
on February 12,2011 in Feature
People can’t buy what they don’t know is for sale. For sales and marketing pros, the key is to connect with the right buyers at the right time. We talked to sales and marketing pros — consultants...
on February 07,2011 in Feature
Tracking and improving customer satisfaction is more important than ever for remodelers to be successful
2012: The year mobile takes over
on January 31,2011 in Feature
Next year, for the first time, it’s expected that more consumers will access the Internet using a mobile device than a traditional desktop or laptop computer. The proliferation of smart phones like...
on January 04,2011 in Feature
‘Socialnomics’ author Erik Qualman on how social media is shaping the future
on January 04,2011 in Feature
How remodelers are successfully leveraging social media and the Web
Custom Builder survey defines the demographics of the custom-home market
on January 03,2011 in Feature

New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse...

on January 03,2011 in Feature
Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent...
Measurement techniques for Lean building
on January 01,2011 in Feature
Lean implementation requires a new mindset when it comes to measurement of the design and building process. What builders measure, and how, can make all the difference in finding and improving...
on January 01,2011 in Feature
This past September, we wrote extensively about the state of builder and buyer financing, which no doubt is one of the most-difficult challenges home builders face today. For weeks after the issue...
on January 01,2011 in Feature
When this magazine was launched as Practical Builder in the spring of 1936, the outlook for Americans and the rest of the world was far bleaker than what we face today. Back then we were in the...
35 moneymaking ideas for 2011
on December 31,2010 in Feature
Sure, the past five years have been chaotic and the prospects for 2011 don’t exactly look entirely sunny. But there are plenty of builders and developers that are planning for growth this year by...
on December 27,2010 in Feature
When it comes to specifying window systems for new-home projects, energy efficiency and price are the top considerations among home builders, according to a December 2010 survey of Professional...
on December 10,2010 in Feature
For full-service remodelers it’s rare that a single marketing tool generates leads by itself. Over time an accumulation of good impressions — from referrals to classy promotion pieces to a good...
on December 06,2010 in Feature
With a strong focus on marketing and sales combined with smart management, San Diego-based Marrokal Design & Remodeling has maintained profitability even as revenues dipped in 2009 before...
on December 06,2010 in Feature

Careful diversification has paid off for the Fort Collins remodeler.

on December 06,2010 in Feature
Armed with years of management improvements and a recession-busting attitude, Professional Builder’s Builder of the Year kept its focus on a diversified and value-rich product offering to emerge as...
on December 06,2010 in Feature
At a scant 528 square feet, the Eco-Cabana model from Palm Harbor Homes may be small in stature but it is mighty when it comes to green living. Designed to meet DOE’s Builders Challenge energy...