Latest in marketing
on June 17,2011 in Feature
Buying in to a franchise or dealership can be a good way to grow your business
on June 11,2011 in Feature
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor...
on June 11,2011 in Feature
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make...
on May 09,2011 in Feature
Rich Harshaw offers four steps for building an effective referral program
on May 06,2011 in Feature
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects...
on May 03,2011 in Feature
Traditional methods still rule, but websites, social media quickly catching on with remodelers, survey says
on April 18,2011 in Feature
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.
on April 18,2011 in Feature
Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable...
on April 13,2011 in Feature
How remodelers can make the most out of home shows
on April 13,2011 in Feature
Investment in marketing and ability adapt helps Galaxie thrive in Chicago market
on April 10,2011 in Feature
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
on April 10,2011 in Feature
With far fewer potential customers showing up at new-home sales centers today, it’s more critical than ever not to miss sales opportunities and have salespeople consistently engaging in high-ROI...
on April 06,2011 in Feature
Adding a showroom to a remodeling business isn’t a cheap undertaking. Is it worth the expenditure? Professional Remodeler’s Tom Swartz talked to remodelers Dennis Gehman and...
on March 18,2011 in Feature (Web Exclusive)
Making money as a builder has never been more demanding than it is today. New tools and ideas are required to achieve success. Join Professional Builder's editors Patrick O'Toole and David Barista...
on March 15,2011 in Feature
To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the...
on March 07,2011 in Feature
Fourth survey shows growing popularity of green remodeling, but challenges persist
on March 07,2011 in Feature
Six steps to brand building without breaking the bank
on March 06,2011 in Feature
Want to boost your sales conversion ratio? Here are 10 performance measurements to apply to your sales operation. By tracking each salesperson’s performance against these standards you will be able...
on February 20,2011 in Feature
Having a clear strategic vision, demanding accountability, and performing as both a leader and manager are vital to taking charge of a new-home sales organization, writes sales management and...
on February 20,2011 in Feature
If you think improved pricing is all you need to successfully restart a failed community, think again. Learn what the best professionals are doing to ensure success when entering a community that was...
