Latest in marketing
Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule —...
16 industry leaders share their thoughts on the challenges and opportunities for 2012
New world of marketing mixes traditional and cutting edge
Actionable tips that you can put in place today for an immediate payoff
Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise action plan. Here are a dozen action steps for boosting your...
Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.
There’s a new step in the marketing process with today’s homeowner
For those that have smart phones, or are wondering why you should get one, I have listed several other apps that I find useful.
The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity...
In today’s remodeling market, leveraging past clients for new business is more important than ever. Professional Remodeler’s Tom Swartz talked to remodelers Ed Cholfin and Tom Mitchell about how...
I believe the remodeling business needs to reverse ‘the create projects and client will follow’ paradigm.
Effectively capturing digital leads takes a solid plan
Remodeler Bill Shaw and sales consultant Rick Storlie share their advice on overcoming cost objections
From canvassing to presenting and closing, tablet PCs have taken hold in the home-improvement industry
Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets, and more.
WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.
Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.
Tablets may just be the ideal tool for remodelers when it comes to selling and designing jobs
Change and disruption breed innovation. And who better to innovate than a new generation of successful industry leaders? The following individuals represent the future of the residential...