Latest in marketing
Companies that are successfully leveraging social marketing
to improve their businesses
As the Internet evolves into the most powerful purchasing
tool ever created, so does its impact in facilitating the growth of online conversation to influence buying decisions
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.
The best lead generation tactics that are working today from the readers of Professional Remodeler
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
You have a unique opportunity to build and expand on homeowner relationships after the job is over
Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment...
Three Housing Giants share their sales successes, challenges, and
strategies for growing their businesses in the recovering housing market.
Create or find opportunities that make you unique, and show you thriving in this market
Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Most remodelers aren’t getting the most out of their showrooms
Early adopters of 3D design share advice on selling with virtual model homes.
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
The challenge is to transition from a project-driven business model to a relationship-driven business model