Latest in marketing
on November 30,2006 in Feature
Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.
on October 31,2006 in Feature
It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers...
on October 31,2006 in Feature
Here's a look at some of the incentives that builders are using to boost sales in the slow housing market.
on September 30,2006 in Feature
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is...
on September 30,2006 in Feature
Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.
on August 31,2006 in Feature
Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more...
on July 31,2006 in Feature
Selling homes by capitalizing on your builder's reputation.
on July 31,2006 in Feature
The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities...
on June 30,2006 in Feature
In this second installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we illustrate the ways one company, DesignLine Remodelers...
on May 31,2006 in Feature
FIRST OF A TWO-PART SERIES
In this first installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we focus on...
In this first installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we focus on...
