Latest in marketing
on December 31,2007 in Feature
You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane. Find out what you can do to overcome the...
on November 30,2007 in Feature
Don’t ignore your female homebuyer; she’s the one making the decisions. Female homebuyers are more independent and sophisticated than ever before, and builders are paying close attention...
on September 30,2007 in Feature (Web Exclusive)
Whatever path builders take to successful design centers, the result is customers who enjoy the selection process and typically spend 10 to 20 percent of the home’s selling price on options,...
on September 04,2007 in Feature (Web Exclusive)
The awards program, known as “The Nationals,” rewards professional excellence in residential product design, marketing, interior merchandising, advertising, Web site design and both...
on August 31,2007 in Feature
Building green homes is growing in popularity. Six homebuilders share how their marketing efforts differentiated them from other builders.
on June 30,2007 in Feature
Home builders must differentiate themselves by offering high-performance features and exceptional customer service. But one must ensure that what's promised to home buyers is ultimately delivered...
on April 30,2007 in Feature
With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach...
on April 30,2007 in Feature
Homebuyers are turning to the Internet more than ever to research their new home. Here’s how custom home builders can best position their firm's Web site when prospective customers go online.
on March 31,2007 in Feature
The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.
on March 31,2007 in Feature (Web Exclusive)
Sales and marketing professionals take it on the chin day-in and day-out - esteemed when they sell, sometimes derided when the numbers aren’t good. But there’s lots of appreciation for...
on March 31,2007 in Feature (Web Exclusive)
Builders with a stagnant sales strategy who seldom review their product are headed for trouble. As the housing economy and target customers change, builders must be willing to take a hard look at...
on February 28,2007 in Feature
The goals of the new home sales professional are to understand the priorities of the customer and build builder value. You cannot wait for customer questions to begin this process.
on February 28,2007 in Feature
Now in its 26th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and...
on January 31,2007 in Feature
Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the survey's history. The average company in our...
on January 31,2007 in Feature
If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather,...
on January 31,2007 in Feature
Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have...
on January 31,2007 in Feature
Choosing the right color for a model living room or an entire development entails more than just flipping through paint swatches. Color consultants will tell you that color has enormous effect by...
on January 31,2007 in Feature (Web Exclusive)
While visiting home builder sales associates in almost every part of the country, it was surprising to find that the salespeople were still selling like it's a buyers' market. Here...
on December 31,2006 in Feature
If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in...
on December 31,2006 in Feature
An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase...
