Latest in marketing

on October 04,2012 in Feature

Thinking long term is not an option. Your clients want you to dream, and your team wants you to begin to dream again.

Is social media critical to marketing new homes?
By David Barista on September 28,2012 in Feature

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

on September 28,2012 in Feature

Our PRIME advisory panel includes some of the remodeling industry’s best marketers. This month we asked about their No. 1 marketing tactic or strategy. Here are the top three responses.

on September 27,2012 in Feature

If you take some inventory of your team, it will help you understand the great factor.

on September 26,2012 in Feature

The 40 young AEC professionals featured represent the Class of 2012 in Professional Remodeler’s “40 Under 40” competition.

on September 13,2012 in Feature

The 80/20 rule is a way to recognize that there are those out there today dealing with the same environment and making it happen, and those that are not.

Bob Schultz: How builders and developers can partner to boost sales
on August 19,2012 in Feature

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

on August 06,2012 in Feature

Is your website driving customers away?

Mosby Building Arts is an adept user of video in its social marketing efforts. T
on August 06,2012 in Feature

Remodelers are using YouTube to promote their success

Houzz is accessed through an App that is downloadable to a smart phone or tablet
on August 06,2012 in Feature

Sites like Pinterest and Houzz make it easy to show off your work and inspire ideas

Remodelers are experts at design and construction. And there is no better way to
on August 06,2012 in Feature

Tips for creating a winning Facebook page

Case Design/Remodeling has generated leads and greatly improved SEO through usin
on August 06,2012 in Feature

What it takes to create well-written (and well-read) posts

on August 06,2012 in Feature

7 tweets that work ... and why

By Jonathan Sweet on August 06,2012 in Feature

Online reviews can potentially present a challenge, they can also be an opportunity to generate good will if leveraged properly.

By Jonathan Sweet on August 06,2012 in Feature

This month featuring: Kelly Anderson, General Manager, Ironwood Custom Builders, Salt Lake City, Utah and Lindsay Krupa, Marketing & Social Media Consultant Parrish Construction, Boulder, Colo...

on August 03,2012 in Feature

The economy has presented many challenges, but it also has presented opportunities for people who are up for it.

on August 03,2012 in Feature

The remodeling industry numbers are very strong: remodeling in the U.S. generates about $300 billion annually, which is more than commercial construction, public works projects and retail clothing...

on August 03,2012 in Feature

Professional Remodeler and members of the PRIME Group have partnered to bring you business advice on the latest issues facing remodelers.

The Rise of Pinterest
on August 03,2012 in Feature

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the...

on August 01,2012 in Feature

Companies that are successfully leveraging social marketing
to improve their businesses