Print
EmailPampering the Press
February 28, 2005
At a recent groundbreaking ceremony, Paramount Homes, Asbury Park, N. J., gave press members something they could really work with — clipboards emblazoned with the builder/developer's new community logo and phone number.
This take-home gift not only served as a handy way to take notes and quotes during the event, but also reminded reporters of the community and contact number long afterwards. The press materials were clipped to the clipboard.
According to Carolyn Villani, vice president of sales and marketing for Paramount Homes, "It's important for us to do everything we can to make it easy for journalists to report accurately on our communities."
Paramount Homes, developer of the 157-unit North Beach Asbury Park condo community on the ocean, was one of three builders who participated in the event. The builder benefited from the ensuing publicity and registered nearly 2000 prospects.
This success has led to an expedited construction schedule — nearly a year early — for the community's second phase.
More like this
Comments on: "Pampering the Press"
RELATED ARTICLES
NKBA Learning Paths provide eight competency areas of continuous improvement for employees of large and small businesses.
The eight-point jump was the first time the index has been above 50 since April 2006 and represented the biggest one-month gain since August and September of 2002, when...
Search Our Buyer's Guide
Apps for builders & remodelers
Reference Library
Be a part of the annual Professional Builder Design Awards and see how well your...
Professional Remodeler’s annual Market Leaders list, which identifies the top...
With demand for custom design, remodeling, and renovations at its highest level since 2005, ...
Normandy Remodeling converts confined kitchen into sprawling galley.
Each year, the National Kitchen and Bath Association surveys its members to identify the latest...
Each year, the National Kitchen and Bath Association surveys its members to identify the latest...
