Marketing on the Cheap

Remodelers don’t have to spend a fortune to promote their businesses. By taking advantage of opportunities as they present themselves, remodelers can strengthen their marketing approach, says Lynn Walsh, president of Walsh Communications, a Chicago-based publicity, advertising and design firm specializing in real estate and home building. Invest in good photography, both before and after a project. Not only are these photos helpful when selling, but they could also be interesting to local newspapers to show the transformation of a neighborhood.

Don’t ignore the benefits of television. Several programs deal with remodeling, and these shows continually seek out new subjects to feature. Watch the ending credits for submission information.

Set up a routine to take advantage of local print media. By sending press releases or letters to the editor, the chance of being interviewed for an article increases. Read and research the papers to familiarize yourself with their interests so you can better pitch information to them.

When newspapers or magazines do print articles using you as a source, order reprints and use them later as marketing tools.