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EmailKeys for 2012 success in remodeling
16 industry leaders share their thoughts on the challenges and opportunities for 2012
January 18, 2012
This year promises to be another challenging one for the remodeling industry, but even in challenging markets there are opportunities.
We talked to several leaders in the industry about their top challenges and opportunities for 2012 and their keys for success. From creating “raving fans” to taking advantage of the great talent available, these top remodelers are seeing plenty of opportunity to improve their businesses in 2012.
Gary Marrokal, President
Marrokal Design & Remodeling, San Diego
2010 PR Remodeler of the Year
Top Opportunity
Everyone at Marrokal is reading “Raving Fans” by Ken Blanchard again in an attempt to make customer satisfaction even better. “The best marketing that we can do is a referral and you have to earn that.”
Top Challenge
Keeping a positive attitude in the company by having owners and key managers set a good example. “Attitude is so important. We have to get out there and make it happen.”
Key to 2012 Success
“A successful year is getting our gross profit up, a successful year is people that work here being content, a successful year is happier clients above all.”
Jeff Kaliner, CEO
Power Home Remodeling Group, Chester, Pa.
2011 Philadelphia Market Leader
Top Opportunity
Growth in the company’s new markets outside of Philadelphia and New Jersey, as well as increased demand for roofing because of the last few harsh winters on the East Coast.
Top Challenge
Making sure the operations and installation side of the business match the talent of the sales and marketing team. “We want to bring an experience to the consumer at the end of the day that is second to none.”
Key to 2012 Success
Improving conversion rates. “We’ve been successful in getting the phone to ring, but people are a little gun shy to take the next step.”
Peter Michelson, CEO
Renewal Design-Build, Decatur, Ga.
2011 Atlanta Market Leader
Top Opportunity
Partnering with the best trades and hiring the great new employees. “There’s really excellent talent available for us.”
Top Challenge
Today’s headlines. “People are afraid to pull the trigger. They’re afraid of where the economy is headed.”
Key to 2012 Success
“Hitting the net numbers that we need to be hitting, but not at the expense of burning people out or having unhappy clients.”
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