Building Community

Doing good works is also a chance to generate goodwill and good publicity, even to differentiate your company from other remodelers. Making this part of your marketing strategy can be done simply and tactfully.

For example, Classic Homeworks, a Denver design/build firm, includes pictures and a description of each of its community service projects on the company Web site. A brief statement at the top of the page reads: "Here at Classic Homeworks, we are committed to being involved members of the community which has given us so much. In addition to providing our expertise and skill to our great clients, we feel it's important to also offer our services to those desperately in need of a home that fits their unique situations."

You also can send a press release or make a phone call to the business or metro editor of your local newspaper if the company receives recognition for its service or completes a noteworthy housing-related project, such as volunteering labor and materials to make a disabled person's home accessible. Even a short mention is a chance to make a positive impression about your company's values and commitment to the community.