The PCBC show held its first Capital Markets Forum in June. The program was well attended and many of the industry’s top financial experts were on hand. Here’s a roundup of the highlights from the event:
In the race to reduce energy use and carbon in the residential housing arena, I’m concerned that we’re playing down the importance of indoor air quality in homes. One of the reasons green building took off in the marketplace the way it did is that green treated the house as a system. According to market research, the second most important driver for homeowners to buy a green home is improved indoor air quality, especially when children are in the house.
Want an excellent book to read? Try Dov Seidman’s “How: Why How We Do Anything Means Everything... in Business (and in Life).” This book wonderfully describes how products and services can easily be copied by competitors. The only “thing” that the competition cannot copy is human behavior — how you do what you do. As such, Seidman theorizes that the only way to consistently outperform the competition is to out-behave the competition.
The scenario is all too familiar to builders that have lived through multiple economic recessions: The moment the housing market dives, banks and lending institutions come calling. Literally overnight, real estate investments that weeks (or days) before were financially sound deals are now high-risk ventures — at least in the minds of Wall Street bankers and those in the banking community.
Big move by NARI last week: the trade association has hired a lobbyist to represent remodelers' interests in Washington, D.C. This is all part of a great transformation at NARI as the group really works to become a bigger force not only in the industry but for the industry. Sure, NAHB has a very significant presence in D.C., but representing builders takes up a lot of their attention. It's great to see NARI get in the game. And the more people out there advocating for housing the better!
Hoping for something provocative to read on a long trip, I picked up a book of short essays by Kurt Vonnegut. I have always felt an unwarranted kinship to him simply because I recall going to Vonnegut Hardware in Indianapolis as a kid with my dad, where Kurt worked summers growing up. In his controversial novels of the ’70s and ’80s, Vonnegut had a talent for penetrating to the heart of an issue in irreverent ways — so poignant that you feel like laughing and crying at the same time. He is the closest thing to Mark Twain since, well, Mark Twain.
In 2004, I wrote a column marveling at the effectiveness and exceptional liquidity of the mortgage market in the United States. In particular, I admired the ‘creativity’ of mortgage bankers to find new ways to put home-improvement and new construction dollars into the hands of homeowners.
Transformative experiences are for those who are on a quest right? Climbing Everest or sitting in a Buddhist monastery or, I don’t know, bungee jumping?
THE MARKET Surely the most important issue facing everyone in the homebuilding industry, indeed every industry today is improving performance. Reducing costs and leveraging resources to improve profitability.