Bruce Case

Bruce Case is President of Case Design/Remodeling, Inc. and of Case’s national licensing and franchising organization Case Handyman and Remodeling, LLC. Through an intense focus on client service, Bruce has specialized in growing both the top and the bottom lines within the nation’s largest full service remodeling organization. With over 20,000 past clients, Case Design/Remodeling, Inc. services Northern Virginia, Maryland and DC through three offices and is built on creating "Clients for Life." On the national side, Case offers educational opportunities through Case Institute of Remodeling as well as licensing and franchising opportunities through Case Handyman & Remodeling Services, LLC which has grown to over 160 independently owned and operated territories across the U.S. Previously, Bruce was a Vice President with Willis Corroon, plc – a world leader in risk management services.

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Recent Posts - 2
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Posts Written - 20

Recent Posts

Balancing Short Term Needs with Long Term Goals

As a business, we "need" certain things to happen to keep the lights on. We need a quality team of people working together. We need cash coming in the door. We need a backlog of work so we can plan our production schedules, sleep at night and keep our folks busy.

But we have to balance these with why we are here - longer term goals and visions. Sometimes these longer term goals and visions align perfectly with our short term needs (having a quality team of people working together, etc.). But sometimes they are in conflict. Pushing through a sale that isn't thoughtfully put together might help short term cash flow but conflicts with our vision of team, quality, etc.

Balancing this ying and yang is one of businesses biggest challenges. Not just for remodelers but for any business. Esp...Read More

Offensive vs. Defensive

I met with our bankers the other day. They said that 3-5 years ago, their lenders "ran the show." The lenders made the bank money. The lenders were the king pins. The lenders could do no wrong.

My how that has changed. She said that now those garnering new deposits (i.e. cash) "run the show." They keep the bank's assets safe/out of harms way. They build up the bank's balance sheets. Those garnering new deposits are the king pins. Those garnering new deposits can do no wrong.

As a result of this sea-change, their bank's lending is down about 90%.

...Read More

Getting Processes to STICK

I don't know about you, but we have gone through tremendous change. Change that I am excited about. Yes, it was necessitated by the tough economy. But 99% of it is the right thing to do - they are changes that will help us in the mid to long run. They are changes that will help us work more coherently as a team and that will improve our client experience.

But wow, getting change to stick is hard work. Any change is tough to get to stick - but I find getting detailed processes (our p's and q's) to stick is especially difficult. It's tough to monitor on a regular basis whether team members are doing all the steps in the process. It's tough for them to feel immediate positive reward(s) from new processes. And it's not the type of work that makes me excited (or them) - yet it's critical to our team working effectively.
...Read More

Where are We Heading?

I don't know about you, but I'm constantly trying to balance optimism with an ear to the ground for any surprises lurking around the corner.

We've seen a nice stabilization (even in uptick...) in the last 3-4 months in average job size, sales and our lead times. Nothing like it was 2-3 years ago in the "go go" times but certainly a good sign in this New Economy. It has helped steady my nerves and hopefully the nerves of our team members as well.

However, I can't help but watch unemployment, foreclosures and other fundamentals of the economy that are still lagging. Will they lead us into another drop like we saw in October of 2008? Or will they primarily effect a slice of the economy - not the entire basket?

We can only control what we can control - regardless of what the economy does we'll react and get throug...Read More

Learning in Unexpected Ways

Picking is almost impossible because they are all so cute and playful ... and the few that aren't tug at my heart strings because I want to give them the love and attention they deserve. It took us about two hours but we found the one we would adopt. A bright eyed, gently playful little girl we would call Rosabelle (we are, technically, below the Mason Dixon line).

The only other male in our home was Bogart; our 18 year old cat that was cantankerous at first blush yet loyal and loving once you knew him. After sending Bogart to "cat heaven to eat 'mice cream' " (as quoted from my daughter), we decided to adopt a new cat from the Arlington Humane Society. I had lobbied for weeks (and I am proud to say – successfully) that the cat had to be a boy because I am not secure enough to be surrounded by females (wife, daughter, female dog).&nbs...Read More

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