Business Excellence Consulting LLC

Denis Leonard has a degree in construction engineering an M.B.A. and a Ph.D. in quality management. Denis is a Fellow of the American Society for Quality, a Certified Quality Manager, Auditor and Six Sigma Black Belt. He has been an Examiner for the Baldrige National Quality Award Board of Examiners a Judge on the International Team Excellence Competition and a Lead Judge on the National Housing Quality Award. A former Professor of Quality at the University of Wisconsin, he has experience as a quality manager in the homebuilding industry as well as construction engineer, site manager and in training, auditing and consulting with expertise in strategic and operational quality improvement initiatives. His work has achieved national quality, environmental and safety management awards for clients.

Denis is co-author of 'The Executive Guide to Understanding and Implementing the Baldrige Criteria: Improve Revenue and Create Organizational Excellence'.

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The SMART acronym is an excellent way to evaluate your goals and objectives.

Are they Specific, Measurable, Attainable, Relevant and Timely

Specific  means that the goal is clear and unambiguous. You will need to consider the following.

  • What do I want to accomplish?
  • The specific reasons or purpose for accomplishing the goal.
  • Who is involved and responsible for achieving the goal?
  • The requirements and constraints involved.



Establish metrics so that progress can be monitored and you know when you have achieved the goal.  Remember if you can’t measure it you can’t manage it!


Can this be achieved? Is it realistic? You can set a stretch goal but not stretched to the point where it cannot be achieved.


This is a necessary goal. The team understands why they are doing this and it ties back to the vision and mission.


There is a time frame so that there is a sense of urgency and yet over stressed. You know when the goal needs to be achieved and so you can then develop milestones along the way.

You can use SMART to evaluate your strategic goals but also the goals you set your trade partners and your employees.

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