Case Studies

Nov 2 2009 12:58PM | Permalink | Email this | Comments (0) |
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By Bruce Case

I met with our bankers the other day.  They said that 3-5 years ago, their lenders "ran the show."  The lenders made the bank money.  The lenders were the king pins.  The lenders could do no wrong.

My how that has changed.  She said that now those garnering new deposits (i.e. cash) "run the show."  They keep the bank's assets safe/out of harms way.  They build up the bank's balance sheets.  Those garnering new deposits are the king pins.  Those garnering new deposits can do no wrong.  

As a result of this sea-change, their bank's lending is down about 90%.

How are we leading our businesses in this "New Economy?"  Have we shifted our entire culture to be on the defensive like the banks - or are we balancing being on the offensive with being on the defensive.  I can say that I was on the defensive until a couple of months ago.  But now I'm ready to throw some punches...I'm ready to find new platforms of growth - both organic and potentially some more aggressive.