Jan 4 2008 9:41AM | Permalink | Email this | Comments (1) |
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I’ve got a question for you. It’s a different kind of question … but still relevant as far as today’s market. Especially for someone selling new homes. Matter of fact, it might give you some good ideas, And more than that, it’ll help you be more successful. Here goes:

Why does a gambler keep gambling?

An easy question … with an easy answer. Gamblers keep gambling because they always believe that they are going to “hit it big” on the very next draw. And if they don’t … it doesn’t matter, because they still believe it’s going to happen. And that leads me to my next question:

Why do home shoppers keep shopping?

Again, an easy question … with an easy answer. Home shoppers keep shopping because they always believe that they are going to “hit it big” at the very next model home complex. In other words, customers always believe that they are going to find a better deal around the next corner.

When customers always believe that they are going to find a better deal, they lose focus on their decision. That means it’s up to you to help them define what a perfect decision “looks like” to them … and then show them “proof” that your product is a match. It’s your best alternative in today’s market.