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TouchPoint Selling

Rick Heaston
My goal was simple. Why not create a place for serious sales and marketing professionals A place for us ... to rant ... to rave ... and to share colorful stories. Have fun!

Thursday, March 6, 2008

Glen Singer

Is This Your First Visit?

Mar 6 2008 7:05AM | Permalink | Email this | Comments (8) |
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By Glen Singer

I visited a sales office in Austin the other day. Never mind the builder ... the name isn’t important any way. It’s my story that’s important. Here goes.

I arrived at the sales office an hour or so after they opened. And even before I could get to the plat table, I received the usual greeting, “Hello. Is this you’re first visit?” Which was followed by, “What brings you out today?” And it went downhill from there.

Next, I was asked all of the usual questions. Yes, the same ones that everyone in the business uses:

Are you working with a Realtor? 
Do you live in the area?
Why are you thinking about a change?
Do you have a home to sell?
What size home are you looking for?
How soon are you looking to change?
Do you have a price range in mind?

When are we going to learn? On one hand, we say that we’re all about rapport and relationships ... and on the other hand, our actions say we aren’t. Want proof? Here goes.

I want you to go through each question again and answer this question, “Who does this question benefit, the sales person or the customer?”

                 Sales Person                                                                                 Customer 

                         _____                          Is this your first visit?                               _____
                         _____                          What brings you out today?                    _____ 
                         _____                          Are you working with a Realtor?            _____
                         _____                          Do you live in the area?                          _____
                         _____                          Why are you thinking about a change? _____ 
                         _____                          Do you have a home to sell?                  _____
                         _____                          What size home are you looking for?    _____
                         _____                          How soon are you looking to change?  _____
                         _____                          Do you have a price range in mind?     _____ 

See what I mean? If you didn't answer "sales person" for each, you’re kidding yourself. In any case, I have one final question:

What signal did you just send to your customer?

Reader Comments


at 3/13/2008 11:45:01 AM, George said:
This benefits the Salesperson and also the Home Builder, the customer is secondary. I believe that you need to concentrat on teh customers need not yours.

at 3/13/2008 11:48:14 AM, Rebecca said:
This is all about the Salesperson and the builder, it looks like they have gone away form taken care of the customers needs.

at 4/3/2008 2:09:22 PM, cp said:
Old school....Sales people today are a lot like traditional church. "It's the way we've always done it." I'm sure John The Baptist sang the Doxology every Sunday. Now we just sing it with electric guitars & drums. Only problem with sales is it may have worked for the last 10 years, but now people want the "Softer side of Sears". Making the transition to relational sales when one has been used to taking orders & closing 1st is difficult. The seasoned veterans may see themselves replaced by the cell phone sales person....unless they change...soon.

at 5/23/2008 11:46:39 AM, DJ said:
Interesting that I am just reading this now. We have done the same for years and are looking at new ways of working with customers. To the point above, the focus should be on the customer "winning" at every turn. I see too many sales agents so well trained on their own process that any deviation completely puzzles them. They will beat a customer up just to get them back on track. I recently watched a gentleman to used the new approach. Each time he asked the customer what they wanted he simply worked off of their answer. Sometimes they just wanted information, some wanted to look at the models.....whatever it was he simply smiled and said "Great, let's do that" and off they went. He was so subtle as he moved "with them" and not "against them" that they pened right up very quickly and he had them covering everything he needed to cover......he just gave it to them their way.

at 6/3/2008 3:53:35 PM, CMA said:
Wow! I am just now reading this and these are some interesting points. One question comes to mind though; if the salesperson doesn't ask these types of fact finding questions, how is he/she supposed to help the customer which in effect will ultimatetly benefit the customer? Yes, short term this benefits the sales person, but the real key is how well the salesperson utilizes this information gathered to ultimately, in the long term, benefit the customer by making their homebuying process as painless and simple as possible. Just allowing the customer to lead isn't always going to provide them with the best experience. One point to keep in mind, in order to sell exceptionally well, we must serve exceptionally well. In order to serve exceptionally well, we must understand exceptionally well. And finally, in order to understand exceptionally well, we must ask questions exceptionally well. I propose instead of being concerned about asking these types of questions, the salesperson should be more concerned about HOW and WHEN they ask them. That will still allow the salesperson to gather the right kind of information needed to serve the customer in the best possible manner and ultimately this will better serve everyone. Thanks! A Seasoned Veteran who is NOT going to be replaced by a cell phone sales person.

at 9/10/2008 3:15:01 AM, twg said:
CMA
Ive read several of your comments and apparantly, you get it. But the other 95% dont. I couldnt agree more with your comments and can only hope others take note.

at 9/11/2008 2:03:37 PM, The MLS Store said:
What if people could buy real estate without having to deal with a salesperson????

Check out.....www.MLS-Store.com

at 5/1/2009 12:05:20 AM, Payday Loans Canada said:
I found lots of interesting information on www.housingzone.com. The post was professionally written and I feel like the author has extensive knowledge in the subject. www.housingzone.com keep it that way.

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