Feb 28 2008 12:00AM | Permalink | Email this | Comments (1) |
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College City Remodeling in Lakeview, Minn., uses a series of consumer seminars to market the company and gain business during the winter months, and if you've ever been to Minnesota in the winter, you know that it's a dreadful environment for a consumer to want to start a remodeling project in. The effort is working well for College City, and it could work for you, too. They use email blasts to vendors, subs, past clients and other "friends" of the company to promote the events and usually fill their showroom with strong prospects, not tire kickers. Offering a discount on any project scheduled the night of the seminar also helps.