Nov 1 2007 1:19PM | Permalink | Email this | Comments (0) |
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I've been giving a presentation on Strategic Marketing for Remodelers to local NARI chapters around the country for the past two years, and last week while in Long Island, N.Y. a remodeler in the audience raised a good point. As I was describing some of the most effective marketing strategies successful companies are using, he pointed out that since he relied on mostly repeats and referrals, his best form of marketing was actually very simple: he made sure every customer was happy and had a great customer experience. That way, his customers actually did all of his marketing for him. With projections for the industry in 2008 saying that growth will be down, some of you may be tempted to cut or eliminate your marketing budgets. If this is going to be your strategy, be sure to do your best to at least follow this guy's lead and make sure every customer is a happy customer. That way, you'll still be leveraging one of your best marketing assets. You also might want to read this brief article in Inc. Magazine about marketing via the customer experience. Click below to share your marketing strategies with us.