Dec 6 2007 11:33AM | Permalink | Email this | Comments (0) |
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In my November 13, 2007 article titled, An Under Utilized Resource, I discussed how builders should take advantage of the resources that building material manufacturers have to offer. Well, I am pleased to let everyone know that Pearl Protected, a manufacturer of a permanent escape and rescue ladder contacted me to let me know how they support their builder customers.

Stacy Gardella of Pearl Protected provided me with the following examples of how Pearl provides this support. Check this out!!

• Sales training. Not only for Pearl products but general sales training in the form of a PDF sales tool kit.
• Model home support including point-of-sale materials including videos, brochures, and educational tools.
• Marketing support including press releases, media outreach and creative support.
• Consumer market research studies showing the importance of family safety.

Stacy also told me that their builders utilize this support to differentiate themselves to sell more homes. In this challenging market on of Pearl’s builders in the Atlanta area installs the Pearl product as a standard item and unlike his competition; he has sold his entire inventory.

This is just one example of how manufacturers can assist home builders in selling more homes. Check out Pearl’s website at www.pearlprotected.com and you can contact Stacy at stacy@pearlprotected.com.