Sep 20 2007 9:14AM | Permalink | Email this | Comments (1) |
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And here is why consumers don't trust the word "green." For too many companies, green isn't about making any sort of environmental difference, it's about looking good. People are starting to catch on. 

As one remodeler said to me recently, "When BP Amoco advertises themselves as 'green,' I know that's a word I want nothing to do with."

For more on green, check out this month's cover stories in Professional Remodeler and Professional Builder.