Jonathan Sweet - Remodeling Notes
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Friday, April 18, 2008
Best marketing ideas from the archives
Apr 18 2008 7:12AM | Permalink | Email this | Comments (1) |
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With the downturn in remodeling, marketing is more important than ever. So here are what I think are some of the best marketing articles we've run over the last couple years: (click on the boldface type to read more)
- Personalized license plates
- Creating a strategic marketing plan
- Marketing to Generation X
- Using e-newsletters and producing a guide to remodeling for clients
- Marketing for referrals
- Customer loyalty programs
- Marketing green
- Radio shows and photo business cards
- Marketing in a down cycle
- Effective networking
- Saturating the marketplace
- Using home tours
- The metrics of marketing
Reader Comments
at 6/17/2008 8:39:41 PM, Dan Fritschen said:
Helping a homeowner decide if they should remodel is a great opportunity for remodelers to build goodwill in their markets. But this can be very time consuming if done by visiting each homeowner who is considering their options. There is one way to help homeowners - without investing time or much money - and that is by adding the www.remodelormove.com remodel or move calculator to your website. The calculator can help a homeowner determine - with minimal effort on their part - the costs associated with moving compared to remodeling. By providing this service to a homeowner a remodeler can build good will in their markets as well as get sales leads at a very early stage in a homeowners remodeling project.

