Customer Satisfaction

Charlie Scott has more than 25 years of hands-on homebuilding experience, much of this in senior management positions with an award-winning, nationally recognized Midwest builder. He credits a "Voice of the Customer" firm as instrumental in his homebuilding company's strategic growth and success. Today, Charlie is an owner of that "Voice of the Customer" firm – Woodland, O’Brien & Scott – and helps North American home builders grow their own customer-centric cultures, pursue operational excellence, and increase referral sales. Charlie is an internationally known customer satisfaction expert and has presented keynote addresses in the U.S., United Kingdom and India. Charlie also authored the book, “Construction Knowledge 101” to help builder personnel in all functions understand the nature of homebuilding. He would love to hear you from you at: CharlieS@woodlandobrien.com.
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Posted on Jul, 18th 2012 By Charlie Scott
Some customers can be “impossible to please” (IP), but keep in mind, when open to the public, a home building company is exposed to all personalities within the public.  After all, that idiot that cut you off on the highway this morning lives somewhere!  This means, on rare occasions you
Posted on Jul, 5th 2012 By Charlie Scott
Many experts have said that it is unreasonable for a company’s leadership to expect their employees to take better care of their customers, than the company does for the employees.  There is a lot of truth in this reasoning, but in addition to customer satisfaction implications there are
Posted on Jun, 16th 2012 By Charlie Scott
We can all relate to great leaders, but we may fail to note what makes them so.  Harry Truman is quoted as saying, “Not all readers are leaders, but all leaders are readers.”  Such is the case with last year’s Professional Builder Magazine’s Builder of the Year, DSLD Homes and their
Posted on May, 29th 2012 By Charlie Scott
This week's installment of Charlie Scott on Customer Satisfaction in Home Building questions how new houses are delivered to customers.  Admittedly this entry is a bit cryptic, and you will have to study it, but hopefully this cryptic analogy will bring some clarity to your home
Posted on May, 15th 2012 By Charlie Scott
Years ago, well after the huge productivity gains of the industrial revolution, employers still sought productivity improvement.  In an effort to find these productivity gains, many studies were conducted to find causes and effects of higher productivity.The most popular study was done at
Posted on May, 1st 2012 By Charlie Scott
Every builder wants to have outstanding customer satisfaction, right?  Our research shows that to accomplish the highest customer satisfaction builders must think outside the box, and I don’t mean the proverbial “creative box,” I mean literally outside the house box! In our role
Posted on Apr, 18th 2012 By Charlie Scott
Home building is an extremely complicated business and as such requires very intelligent people and systems.  Think about it for a second.  To build a home, over 400,000 pieces/parts and 2,000 people must be precisely coordinated to bring these pieces, parts, and labor all together at the
Posted on Apr, 5th 2012 By Charlie Scott
A builder would never build, merchandise, and maintain a model without staffing it, would they?  Of course not - this would be abuse of an asset!  The return on this asset (ROA) would be zero, zilch, nada.  No competent manager would ever allow an asset to exist without some
Posted on Mar, 14th 2012 By Charlie Scott
Let me be straight - I am anti-Net Promoting Index (NPI) in the home building industry and this is why... When I was a manager/leader/owner of a homebuilding company there was a recurring problem that I often saw (and personally committed).  Too often, we would manage our company by
Posted on Mar, 2nd 2012 By Charlie Scott
I often wondered why a consulting friend of mine wrote of his miserable air travel experiences, and now I get it.   The airline industry, with its product and personnel scenarios are a reasonable proxy for the homebuilding industry.  How?  Read on. As a Platinum level
 

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