In speaking to many builders and re-modelers weekly, it has been interesting to take note that the classic performance appraisal has fallen by the wayside since the economic downturn. Many tell me that this process became a non- value added activity when all the layoffs began in 2006 and since that time no-one in their organization has really seem to care.
For several years I led 600 real estate agents across multiple markets. About 20% of my business involved the Homebuilder. Here’s what I learned that can be very helpful to the homebuilder when the real estate agent is marketing your new construction.
Over my 30 years of working with senior leaders, I have seen the good the bad and the very ugly. It seems that any “C’ level person who has the privilege to put a “E” as their second letter in their title through a promotion automatically is hit with a cosmic ray from deep space that creates behavior that many times creates a lack of optimization in their workforce.
For a little less than two years, I led the 15th largest real estate brokerage firm in the US. It was an interesting departure from the day to day of home building consulting and it provided a real eye opener on the true relationship that exists between the builder and its broker sales arm.
I also had the opportunity to look deeply into other large and small broker organizations through MLS boards and close networking affiliations. Here’s what I discovered.
I’ll get right to the point. Today’s business owners have lost a huge amount of loyalty, commitment and productivity from their employees. Leaders in the construction industry since 2007 have seen hundreds of experienced personnel either leave our industry or desperately hold tight onto their jobs while having to assume a 25% to 50% increase in scope of work with a reduced amount of compensation. As I talk to many professionals in our industry daily, I hear this common theme.
“I am stressed, burned out and my boss only cares about himself”