BehrPro reveals color forecast for 2013, new palettes

BehrPro’s color experts unveiled their 2013 color trends forecast on Tuesday, featuring a diverse range of options for contractors’ residential and commercial projects. The annual forecast is designed to assist professional painters and remodeling experts in offering colors for customers to adopt.

The leading color family for 2013, according to Behr, is blue. Deep, rich jeweled blues such as sapphire, lapis, and cobalt will be used in combination with the already available aqua, turquoise, and coral families. Within each of Behr's four forward looking color schemes—“Classic Caprice,” “Color Metric,” “Sweet Jazz,” and “Après Ski,”—a blue shade is represented.

The “Classic Caprice” is a traditional color story with a modern twist, perfect for adding spice to a formal room. “Color Metric” plays off of the popular color blocking fashion trend, featuring neutral tones paired with intense, bright pops of color. The third palette, “Sweet Jazz,” influenced by the art deco period, introduces feminine pastel shades for a hit of nostalgia with dark accent notes for a contemporary aesthetic. Lastly, “Après Ski” illustrates how professionals can interject color in spaces featuring natural materials—stone fireplace, exposed wood beams, etc.—for an electric woodsy style.

“Behr’s 2013 color choices are modern, with inspiration pulled from historical style, particularly from the ‘20s and ‘30s, including art deco furnishings and the whimsical essence of The Great Gatsby. The streamlined color palettes will be attractive to customers who are looking to make an impact—large or small—on their property,” said Erika Woelfel, director of color marketing for Behr Paints. “Today’s residential and commercial property owners are keeping a pulse on color and design trends, and when offering expert insight, pros are meeting the customer demand for unique color combinations that add a personal element of glamour and design.”

The BehrPro service program offers free jobsite delivery by certified coating specialists who can provide onsite color advice and answer product questions. To help professionals better meet customer expectations, BehrPro also provides access to factory tinting for accurate and consistent color matching.