Selling with Copper: Introduction

Highlighting the copper building products in your homes will enhance your reputation as a quality builder. That will earn buyer's trust and ultimately help you sell more homes. Both professionals in the home building industry and homebuyers agree that a home with copper plumbing and copper wiring has more value and provides better return on investment at resale.

In fact in recent surveys, homebuyers across the country said they prefer copper plumbing systems to any alternative. More than two-thirds of those surveyed chose copper over plastic. This comes as no surprise to Chris Graham, vice president of Jackson Properties in Gilbert, Arizona. Graham says he is constantly faced with questions from homebuyers about the type of plumbing system in the homes his firm builds.

"The buyers now are much more educated than they were in years past, especially when they are buying move-up housing," says Graham. "These are buyers who have been around, who have looked at the competition and who have seen other builders use nonstandard plumbing systems, so the question will come up, 'Do you use copper plumbing?' Our answer is always 'Yes! Every house, every subdivision!'"

Prospective homebuyers, homeowners and building professionals cite a variety of reasons why they prefer copper, including copper's familiarity, strength and durability, the 50-year manufacturer's limited warranty on copper plumbing, and the resale value it provides to a home. Many homebuyers even say they will pay more for copper plumbing to avoid bad experiences they have had with other materials.

Also See:

Buyers Trust Copper

Buyers Appreciate Copper's Reputation For Strength and Durability

Copper's 50-Year Warranty

Homebuyers Will Pay More for Copper Plumbing

Buyers Wary of Alternative Materials

Buyers Acknowledge the Resale Value Of Homes With Copper