New Resource Offers Insights for Boosting Business with Builders

In Selling to Builders, Second Edition, the latest release from BuilderBooks, the National Association of Home Builders' (NAHB) publishing arm, industry expert Steve Monroe offers building suppliers, manufacturers, trade contractors and real estate brokers advice on how to enhance their sales skills and increase their business with builders.

The first edition of Selling to Builders, opened doors for thousands of salespeople to small, medium, and large builders. This second edition brings readers up-to-date with the latest cutting-edge strategies and skills needed to be successful in today's highly competitive builder market.

The book compiles Monroe's more than 30 years of experience into 11 easy to understand chapters. He provides tools that allow readers to assess their selling skills and business operations. Additionally, the latest edition offers specific advice on tailoring your sales methods to different types of builders including small-volume, custom, large production builders and remodelers. 

Selling to Builders will help suppliers, manufacturers, and trade contractors:

• Increase sales with builders
• Strengthen relationships with builders
• Enhance selling skills
• Evaluate current sales methods and business practices

This second edition includes a companion CD featuring exercises that help readers evaluate their current business practices. The CD also offers customizable business forms and checklists that can help meet a salesperson individual business needs.

Steve Monroe is a speaker, workshop facilitator, and writer who has actively sold to the building industry for over 30 years. Monroe knows home builders and has served on boards of five local home builders' associations in three states. His royalties support scholarships for young people entering the housing industry.

Selling to Builders, Second Edition is available for purchase at www.BuilderBooks.com or by calling 800-223-2665. (ISBN 978-0-86718-631-4 Retail $27.95/NAHB Member $24.95).

About BuilderBooks: BuilderBooks publishes inspirational and educational products for the housing industry and is the official bookstore for the National Association of Home Builders offering a variety of books, software, brochures and more in both English and Spanish.