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Increase Your Referrals
Some companies generate fewer than 10% of their clients/customers through referrals; others acquire virtually all of their business in this manner. Learn how little time and money it requires to increase your business via referrals in "Increase Your Referrals" presented by Adrienne Zoble. Know the proper time to request a referral, and the "script" that will ensure your greatest success. It's time to work smart, not hard. When you "go in" by referral, you improve your chances of closure by 65%; and price is relatively unimportant, since you've been pre-sold. Build a Referrer/Advocate Program, to stay in touch with those who refer you multiple times and say such wonderful things about you at the drop of a hat. They're an unpaid sales force, working in your behalf. Work smart, not hard!
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