Dow

Dow
Building Performance in Today’s Homes

An NAHB Show Village sponsor, The Dow Chemical Company wants builders' homes to be the best they can be. That's why STYROFOAM* brand insulation was specified during construction of this year's home.

In fact when reduced cycle time construction is the goal, as it was in the project, STYROFOAM brand insulation is the perfect fit. Lightweight and always the same weight, regardless of the weather, STYROFOAM brand insulation cuts easily, needing just a score and snap. It works with most cladding with no special preparation and comes in a product mix to meet your system needs.

Dow knows that builders who are really successful are the ones who have greater profitability, fewer callbacks and a reputation for quality. The homes they build offer higher energy efficiency. They get more home sales, easier closings and more satisfied customers. They do it with STYROFOAM brand insulation.

You can get more building done with less work when you insist upon STYROFOAM brand insulation. A benefit of using STYROFOAM brand insulation is you can build sturdy yet light-to-handle 2 x 4 walls that reduce heat loss and moisture problems. It insulates the entire wall, reducing heat loss through studs. And, full wall coverage is better than adding to wall cavity insulation because only insulated sheathing contributes 100% to the wall system's effective R-value.

Using this brand of insulation can actually increase your profits. Because STYROFOAM brand insulation covers the entire wall, it saves more on heating and cooling costs year after year. These significant savings can help homeowners pay for additional enhancements to their homes, such as kitchen cabinets, more elaborate bathrooms or appliance upgrades.

For every application, STYROFOAM brand insulation has you covered, including: interior and exterior basement walls; above and below basement floors; radiant floor heating; wall sheathing; crawl spaces; cathedral ceilings; and residing applications. And, watch for the introduction of two new housewrap products from Dow.

*STYROFOAM and the color Blue are trademarks of The Dow Chemical Company.

It's all good news when you use STYROFOAM brand insulation. For both the builder and the homeowner, the advantages are underscored.

Dow offers a variety of marketing support materials to help you sell better. Model Home Point of Sale materials include a counter card; a homebuyer video and brochure; tabletop displays; an installation certificate; energy efficiency decals and a homeowner gift; plus the option to link to www.stryofoam.com from the builder's Web site.

Since 1994, Dow has donated more than $3 million in financial support and product donations to Habitat. Dow is also Habitat's official supplier of rigid foam insulation through 2005, at an estimated value of $5 million. Unfortunately, 1.5 billion people in the world still live in poverty. The new "More Than Houses: Rebuilding our Communities" Campaign seeks to accelerate the pace of home building and to construct the next 100,000 houses in only five years.

For more information, please contact:
The Dow Chemical Company Building Materials
200 Larkin Center
Midland, MI 48674
Phone 800-441-4DOW
www.styrofoam.com