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GE Money Launches Consumer Financing Program with the NKBA
The revolving credit program is now available nationwide through dealer, designer and builder/remodeler members.
News Release
March 13, 2009
HousingZone
GE Money and the National Kitchen and Bath Association (NKBA), the premier association for kitchen and bath professionals, announced a multi-year relationship to provide consumer financing. The Home Design program, a revolving credit program backed by GE Money’s Sales Finance unit, is now available nationwide through NKBA dealer, designer and builder/remodeler members. NKBA members can choose the GE Home Design program that best fits their business needs by calling 866-209-4457 or visiting www.gemoney.com/homedesign. Programs are available for both product purchases and customers making purchases that involve a larger kitchen or bath project. The credit program does not require transaction fees on standard sales.
"Having a credit program is a great way to increase customer awareness and loyalty with NKBA member businesses," said Suzie Williford, 2009 NKBA president. "We’re pleased to offer our members a resource to help their customers finance home improvements."
"Consumers will be pleased with the variety of financing options the NKBA Home Design program provides," said Greg Pittman, vice president and general manager, GE Money – Sales Finance. "Now, they have a way to make home improvements today while spreading out the cost of these enhancements in monthly payments that fit within their budgets."
About the National Kitchen and Bath Association
The National Kitchen & Bath Association (NKBA) is a non-profit trade association that owns the Kitchen/Bath Industry Show & Conference (K/BIS®). With over 40,000 members, the NKBA has educated and led the kitchen and bath industry for more than 45 years. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.
About GE Money
GE Money, a unit of General Electric Company, (NYSE: GE) offers a range of financial products, including private label credit cards, personal loans, and bankcards. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods.
GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's website at www.ge.com.
© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.
