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November 18, 2005
HousingZone

DO CONSUMERS CARE?

In a separate study, NRS surveyed homeowners to gauge their awareness of customer satisfaction awards and whether or not they are used in the determination of their homebuilder. What they found was that a combined total of 72 percent stated customer satisfaction ratings are important to their buying decision.

Survey TopicFrequency of StatementPercentage of Responses
Very Important24121%
Moderately Important3030%
Slightly Important2121%
Slightly Unimportant88%
Moderately Unimportant44%
Very Unimportant1717%
Not Answered2


© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.

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