Digg This
Talk Back
Post a Comment
|
HousingZone Most Popular Stories
- Home Mortgage Rates Set to Move Higher Next Spring
- Tax Credit Extension to Give Housing Recovery a Boost
- Design Challenge Winners Tackle the Multigenerational Household
- The Energetic Discipline Behind Professional Builder's Builder of the Year
- What remodelers need to know about the new lead paint rules
- Remodelers Tighten Up Labor Costs to Stay Afloat
- Use abandoned phone numbers to boost remodeling business
- What Today's First-Time Buyers Want in a New Home
- 100 Best New Products 2009
- Remodeling market down, but remodelers expect recovery
Remodeler’s Hub
Home Finishes has taken its maintenance service to consumers, and tied in with new home builders in the process
Rod Sutton, CGRA
May 10, 2000
Professional Remodeler
 |
 |
| Rod Sutton's Editorial Archives |
Remodelers are logical partners in such an intranet, as they will eventually become sought after by the homeowners for repair and renovation work. Whether a remodeler wants to target such a partnership is open for discussion.
One remodeler, though, is on the cutting edge of this idea. Home Finishes, headed by Ned Seawell, CGR, has partnered with several new home builders in Northern California to provide warranty services in new homes. That in itself is a savvy marketing strategy, but Home Finishes has gone far beyond that with its internet approach.
Home Finishes, through these partnerships, is keeping itself in the minds of new homeowners as a maintenance and remodeling service. But it’s using its website, www.homefinishes.com, to market to other homeowners, as well. Those who are already in the system have access to password-protected areas: the intranet. Here, maintenance techs, homeowners and builders communicate.
"We’re positioning ourselves in communities as we wrap around development after development," Seawell says of the company’s long-term strategy. "We want to be the provider when they decide to remodel. We’re going to be the ones in the homes because we’ve established rapport through the warranty service."
Seawell’s success has been widely reported (see Satisfaction Guaranteed or Home Finishes Redefines Custom Service for Builders ), so we wanted to know Seawell’s advice for other remodelers who were intriqued and perhaps curious about a similar venture.
Seawell goes as far as to say that remodelers who are not online are out of touch with today’s--and tomorrow’s--marketplace.
The best target for a remodeler interested in the online community concept, Seawell says, is the communication provider, not the builder. "Who’s running the intranet, the builder or a communication company?" Seawell asks. "The builder’s there with the development, the communication company comes in with the plan.
"Target the provider of that intranet," he says. "Builders aren’t doing that, they’re just building sticks and bricks. There’s big money in the communication side, laying cable, etc., and I don’t think the builders can do it. They have to partner with the professionals in this realm. Builders are going to open the door, but it’s going to be [the communications companies’] deal."
In Seawell’s vision, the electronic communities will not be single, stand-alone builder developments. The intranets will be managed by a communication company who will link several communities. The remodeler who wants to become the online maintenance and renovation source should look at these companies in addition to searching out intranet-oriented new home builders.
Rod Sutton is the Editor-in-Chief for Professional Remodler. Please email him with any comments or questions regarding his column.
© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.
