The High-Performance Home Pitch Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
Reclaimed Material Suits Custom Homes Drive along any given U.S. highway and you'll see them in the distance: dilapidated barns leaning precariously toward collapse. There's gold in those barns! Ask Gary Norman. He'll fashion those forgotten barn planks into a truly one-of-a-kind custom home.
The Sun Shines on Solar With widespread adoption imminent (according to the experts), now is the time to look towards solar companies to implement a system to get those panels on your roofs.
3 Strategies for Positioning Your Remodeling Firm Professional Remodeler Columnist Doug Dwyer gives insight to three strategic areas of focus that create value for your customers. And remodelers know that satisfied customers often lead to their next job. These are the strategies.
Serious Standards for Green Builders, Inc. Clark Wilson, president and CEO of Green Builders, is ahead of the trend in the green building industry. While others offer options for energy efficiency, his company makes it standard and affordable.
Marketing Dollars that Work for the Community Grassroots marketing is a way organizations can get exposure for their remodeling company by being active in their community by giving of their time, treasure and resources. This involves the conscious effort of an organization and can lead to stronger relationships within the company and the community.
Trade Secrets Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
Passive Solar Design Passive solar design is one of the more unique and innovative ways you can boost the energy efficiency of your clients' homes. Good passive solar design is driven by the sun's heat. In warmer climates, you can sometimes eliminate the need for mechanical cooling, heating and artificial lighting entirely.