33 'must-know' stats on real estate customers in 2011

Business consultant Matthew Ferrara & Company recently compiled a list of 33 vital statistics about real-estate customers in 2011. The company encourages builders and real estate professionals to use this information to more effectively target their sales, marketing, and referral strategies.

February 16, 2012
Matthew Ferrara and Company, 33 must-know statistics, real estate customers

Business consultant Matthew Ferrara & Company recently compiled a list of 33 “must-know” statistics about real-estate customers in 2011. The company encourages builders and real estate professionals to use this information to more effectively target their sales, marketing, and referral strategies.

The list — found on the company’s blog — is broken up into sections on buyers, sellers, and technology. Information was obtained from a variety of resources. A few of the key statistics in each category include:

Buyers

• 37 percent of recent buyers were first-time buyers, a drop from 50 percent in 2010

• The typical buyer was 45 years old, up from age 39 a year ago

• Buyers found real estate agents (83 percent) slightly more useful than the Internet (81 percent)

Sellers

• The average seller was a baby boomer (45-65 years old)

• Job relocation and the need for more space were the primary reasons people sold their home

• 61 percent of sellers were repeat clients or referrals from friends and family

Technology

• Gen X’ers (35-45) have doubled their use of social media since 2008

• 1 in 10 U.S. adults owns a tablet computer

• 200 million consumers access social media on their smartphones

To read the complete list of 33 must-know statistics, click here.

 

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